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Domain Names / Email Address

Choose your domain carefully and use a professional email.Domains
Sometimes when choosing the right name for your new business, you might want to consider if it’s available as a domain name first. There are dozens and dozens of new domains available but for now, most of your clients will still guess that it ends with ‘.com’. So if your competition has .com, don’t grab ‘.org, .us, .biz, etc.’, most likely, they’ll just end up where you don’t want them to be!

It’s easy to see what’s available, just go to and type in your choices. When you find what you want, we recommend using someone like to actually purchase them. Their tech support is very good and easy to understand. You shouldn’t pay any more than $15-$20/year for a domain (including all the fees and taxes).

BE CAREFUL: Even today, we still run into problems when someone wants us to take over their website design. Our first step is to determine who actually owns ‘their’ domain. In the majority of cases, it’s the web person who registered AND subsequently owns it, not the client. And in many instances, will demand an exorbitant fee to transfer it.

Some suggestions when choosing a domain:
  • The shorter the better
  • Keep it simple
  • When publishing it, make sure you use upper and lower case letters
    • You’d be surprised with what you end up with if you use all lower case letters!
  • If there’s a common misspelling of your company name, you might want to grab that domain as well
  • If at times some folks will use an ’s’ after your company, you might want to grab that too
  • Other versions might be a good idea as well — since domains are so inexpensive
Your email address should be your domain name. That means, no AOL, Gmail, Yahoo, Verizon, Comcast…you get the idea. Be professional, if you have a web address, use that for your business correspondence.

Registrars like GoDaddy used to give you one free email address for every domain purchased. But like many others, you’ll need to purchase your emails now. With that in mind, you should now get better service with spam and phishing filters, have it play well with your email software and overall, provide you with a cleaner experience.

If you’re confused between IMAP and POP, visit the dozens of websites that explain all that. But in short:
  • POP: This system ‘pulls’ your emails off the server onto your device (phone, iPad, computer, etc.). You should be able to set a time frame as to when it’s actually deleted off the server.
  • IMAP: This makes your device a ‘window’ to the email server allowing you to still look, delete and respond to emails, but they still remain on the server. Which means, if you don’t have internet access, you don’t have access to your emails.

Sound complicated, it can be. Best to talk to your IT folks about which to use and in what combination.

So even if you think you might want to have a website down the line, grab it today! We actually had a client lose their choice by only seven days! And for only a few bucks a year, it’s down-right cheap. And be careful how you print it, use upper and lower case lettering — make it easy to understand.

If you have a domain, check and see who actually is under the “Registrar” title. It’s the email in that section that controls your domain.

Finally, use your domain as your email address. Is it really worth saving what a couple cups of coffee a year would cost not to look more professional?
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