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Website Analytics

Website AnalyticsWhat can Website Analytics do for you?

  • Would you like to know how many visitors you get every Day? Week? Month?
  • How about comparing that to the same previous time period?
  • Of all those visits, how many are repeats and how many are unique/new?
  • What pages are the most popular and least popular?
  • You just sent out an eNewsletter which had links back to specific web pages, wouldn’t it be great to see the increase in page visits you had because of that?
  • How are folks finding your site? Google, Yahoo, direct links from other websites?

There are hundreds of data points you can look at and easily get overwhelmed. So create a custom report that provides the basic marketing tools to help keep your website up-to-date and letting you know what needs to be modified.

But your time is already at a premium. And how difficult is it to log into your analytics, fill in all the specific search fields and then save the report to look over at a later time? You can set it up so you’ll automatically receive the previous week’s analytics in a simple to read PDF, every week. And if you have someone doing that for you, there should be no charge. You’re looking at only a few minutes to create the report since they should have already coded your individual web pages.

From the easy to understand graph to the column report ranging from the most visited on down, you can quickly see how your website is doing.

Here are a few other marketing tricks to take advantage of this great tool:

  • EDDM (Every Door Direct Mail): The next time you develop a direct mail campaign, setup a new webpage that is only known through the mailer (post the domain URL as well as create a QR code). Of course this page should offer the visitor more information, a coupon, entry into a contest, etc. A few days after the mailer goes out, access your analytics to see how many visits you had just to that page. And remember, they only knew about that from your mail campaign!
  • Trade Shows: How about creating a unique page on your website where visitors to the show can access so they may enter a contest and receive a show only discount. Afterwards, check the analytics to see how many visitors you had. And on top of that, surely they’ll want to visit your other web pages!
  • Local Advertising: Do you place ads in different newspapers, local township newsletters, bulletins, etc? You should easily be able to create clones of your website’s home page – one for each ad placement – and place that specific QR code into the graphic. This way, when you check your analytics you’ll be able to tell which ad from which publication got you the most visits! Now you have a better idea where to spend your marketing dollars!

As you can see, there are countless ways to analyze your weekly reports. Look at the trends, what products and services are getting more popular (and less popular), what new services are worth trying out with ease of follow up and what works to get more visits to your site and what doesn’t?

Oh, one more thing. If you plan on incorporating Search Engine Optimization, these reports are a must!

Now go ahead and use this marketing tool to get more business and go beyond your competition!

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Build It and They Will Come…NOT!

build itBuild a website and they will come.
No, not really…

I can’t tell you how many times people have the misconception that once they have their very own website up and running, thousands of folks will flock to it! Imagine the look in our clients’ eyes when you give them their analytic report and they have a reality check. Believe me, it’s not disappointment in their eyes you see when they turn to look at you!

For real, I call this the “Field of Dreams” syndrome. You know the movie, where Kevin Costner hears a voice to tell him to build a baseball park in his farm field. And if ‘he builds it, they will come’. Yup, they will come…But really, there be a lot of mighty powerful marketing going on here…above and beyond the natural world of the greatest marketing agents in the mortal universe. Think about it. Who is it exactly telling Mr. Costner to build the stadium? So who is it telling all the heavenly baseball players to head on down and play ball! It’s a given it’s going to work, don’t ya think? AND, with a voice like James Earl Jones, it’s a grand slam!

But that’s the movies and this is real life. Imagine how many websites, around the world, go live every day. By one estimate, there are over a billion new pages added every day! And if you’re not doing your due diligence in having what I call real & true Search Engine Optimization done (SEO for those that like buzz words), then you’re at the mercy of the spiders that are sent out by search engines like Google and Yahoo, hoping that they’ll find your site before the other thousands that went live at the same time. After a great deal of research do you have:

  • Proper key words programmed in the correct spot on every page?
  • A page description written and placed in the html coding so the spiders will deliver that package back to the search engine databases?
  • Content on your webpages properly written to match up with the key words and are happily consumed by those little arachnoids?

If you do get folks to visit your website, do they like it? How does it compare to your competition? Is it template based? Does it look template based? Does it use technology (like FLASH) that can’t be seen on iOS devices (including all those iPads) or on browsers where folks have turned off Flash for security purposes? Is it easy to navigate? Does it tell a story? Do clients know what you do? I could go on and on.

You may build the best looking, easiest to navigate, most enjoyable web experience out there. But unless you personally know James Earl Jones, you might want to consider advertising.

Don’t keep your website a secret! Go tell the world!!!

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